Cat's clients sound off!
  • During a coaching session, Cat asked me, Whose dream is it? And that one question cracked me open like a bolt of lightning and ushered in a world of hope and possibility.


  • Cat has a wonderful way of creating a safe space that allows for open discussions.  Discussions where voices can be heard and understood leading to collaborative solutions and innovative ideas.

    Jena Hoffman, Business Executive

  • I have been able to allow me to come through. You have given me "permission" when I didn't realize that was what was holding me back. You have helped me understand that it is ok to ask for help. Although I am still molding me & still learning about who I am, who I want to be, and about life possibilities, thank you Cat for being a creative factor in my life....right person, right time, right place! Bless you!

    Darlene Malott, Addiction & Recovery Specialist

  • Cat coaches with gentle nudges and whip-smart ideas! She is a very positive force and I'd recommend private coaching, a class, or retreat with her to enhance your business and your life!

    Connie Ventress, Actress, Goddess of the Garden, Animal Protector

  • Cat has the amazing ability to identify, with laser precision, the possible reasons for limiting beliefs and anxieties. She helped me identify that my anxiety and stress were coming from timeframes around certain goals, goals I had unwittingly placed unrealistic timelines on. I realized I had the ability to revise them and create a less stressful agenda and reach full success. She gave me the tools and permission to change my perspective, which has proved invaluable for me

    Veronica Crystal Young, Award-Winning Speaker, Author, Actress & Producer

  • It's curious because the words that come quickly to mind from our coaching are words that have stayed with me for years and years. You taught me I was scrappy. I believe you to this day.  You taught me I was a sparkly being. I feel it to this day.  You taught me I was powerful, that I am able to rise up and do/be anything I choose.  Still working it. You taught me to desire authenticity and living out loud, which are both a lifelong quest.

    Laura Bradley, Professional Musician

  • Coaching with Cat transformed my life in many ways. I felt different each time I got off the phone with her - lighter, uplifted, more clear, and able to accomplish things with flow and ease. My own coaching improved dramatically in the 3 years we worked together. With Cat, I felt and experienced emotions in a much deeper more profound way than ever before - it was truly a healing journey!

    Shirley Oya, Life & Executive Coaching

  • I started working with Cat at a time of major transition in my life – my marriage had recently ended, I left a toxic workplace for a new job, and my mother had passed away six months prior. Our coaching started off with a “VIP Day” (or as I like to call it, a VI-Me Day!) where we explored what I wanted to accomplish through coaching, I created a Vision Board, and Cat helped me do a deep dive to explore what holds me back as well as my greatest strengths and characteristics.

    About a month into our work together, Cat led me through a visualization that was truly cathartic. Although my mother had passed away over six months prior, I had not been able to grieve her death, much less just think about her, without having an anxiety attack. With Cat’s loving, gentle guidance, I was able, through the visualization, to say goodbye to my mom and finally embrace and release my grief. I am forever grateful to Cat for creating the safe space I needed to process my sorrow and transform it into loving memories.

    Kate Drayson, Personal & Organizational Empowerment Coach

  • I didn't feel comfortable within my own body. I thought I was too fat, not sporty enough (probably because I didn't do any sports) and because of all this, my psyche didn't feel quite well, too. Getting coaching from Cat about this (and she is kind of an expert in communicating and negotiating with the own body) I could report my results within the next week: not looking into the mirror while I was turned sidewards and not judging but accepting my belly helped and made me feel a lot better. I am more in contact with my body-voice now, more noticing its needs and by this, I am feeling more vital. Additionally, I lost two pounds. The most important fact is the feeling: I am not at war with my belly anymore but am learning to communicate with it. We created more like cooperation to support my being. That is a great experience.

    E.G. – Business & Spirit Coach

  • At every opportunity, Cat upholds a respectful space for growth and transformation. Her energy and encouragement create a sense of belief in self like none I have encountered before and it was not my expectation through participating in an online virtual classroom that I would find this. Cat’s charismatic charm puts you at ease, allowing you to stretch yourself and truly evolve to become your Best Version of Self.

    Amy Cook, Youth Mentor - Program Facilitator Founder Shining Hearts Everyday – Youth Mentoring for Girls

Cat was the first Coach I heard talking about Coaching and Goddesses in the same breath! I have benefitted first hand from her coaching, goddess wisdom and irreverence. She helped me find my vision as a coach, and she can support you, too!

Morgana Rae

Charmed Life Coach and Money Goddess,

Coaching with Cat is pure decadence without guilt. The investment I hold in coaching is the highest level of self-love and self-care I can give to myself with the highest guaranteed return. In a society that asks women to place value on youth and the quest for the flawless face and body over what lies within – a woman’s confidence and courage – coaching has helped me recalibrate my priorities and choices. My work with Cat has taken me on quite the journey, allowing me to honor my bravery, my beauty and my ability to run naked-crazy-wild with curiosity to create this life I’m living.

Laura Bradley

Musician, Artist, Composer

Spending time with Cat is one of the most worthwhile things I have done in my career! She is so easy to talk to and does a great job guiding you to think about things in a different way. She provides great tools to use in various situations of your hectic life! Cat truly helped me to become a stronger, more confident leader. I am very grateful for the gift of Cat!

Alison Sheehan

General Manager, St. Louis, Momentum Worldwide, SVP

Before working with Cat, I was doing well, but could feel that there were deep and stubborn perspectives holding me back. Working with Cat was like that phrase, “Walk softly and carry a big stick.” She is masterful and so gentle, all at once. With Cat, I was able to articulate and overcome the fears that were getting in my way and increase my confidence as a coach and business owner. I now have a much bigger practice, and am playing in a much bigger field with women executives.

Claire Steichen

Cat Williford has been my coach for a number of years: she’s my toughest challenger and my kindest friend. She has encouraged me to use the power of coaching in the way I lead and manage which has been particularly effective. She has helped me to step up to the challenge of ‘leading without leading’: running a global organisation of collaborators and colleagues through honest relationships not position or power. Cat has also helped me to find my voice and step onto the stage to speak about leadership, the role of women as leaders and to celebrate the inspirational leadership in the everyday. Thanks Cat especially for supporting me to practice what I preach!

Helen Caton Hughes

CEO, The Forton Group

I had lived a pretty good life for many years until I realized that it wasn’t mine. Working with Cat helped me look deeper and find authentic answers to questions that really shattered the ground I used to stand on. Cat guided me though this turmoil with compassion, fierceness and fun. What a gift to work with her.

Ute Kueffner

Essence Leadership

When I was down in a hole unable to see the light of life, I called Cat. She guided me to the beginning of creating a full expression of my true self. I not only began to see light but the door of possibilities opened, and my own strengths were shined upon. I now have clarified ideas and started the process of creating a truly peaceful life for my soul.

Liz Servis

Business Consultant

I am blown away by the gentle hammer you are in the habit of using when I am questioning my worth. It reminds me that if you are graciously giving and using the remarkable tools of your life for me, I must be worthy.

Tamara Zook

Quantum Space/Time Clean-Up Professional Organizing,

Thank you so very, very much for your support especially during the last few weeks. You really help me to see my “stuff” for what it truly is and move forward from it. I so appreciate the gifts that you bring.

Debbie McGougan


Your support and encouragement has helped me stay on target and in touch with my dreams. When the light flickered, you were there to remind me of possibility. When the shadow consumed the light, you illuminated the vision; when the going got tough, you had me look up instead of down. A significant contribution to my achieving the dream. Thank you!

Mary Butler

VP Human Resources, Wells Fargo Bank